2005
Indoguna Dubai LLC opens in the UAE. The company builds a diverse client base in the Gulf Cooperation Council (GCC)
2014
Indoguna Dubai LLC receives HACCP certification.
2016
Launch of Carne Meats & Masterpiece ranges by Indoguna. Carne Meats is a range of charcuterie, sausages and breakfast strips crafted in UAE, while Masterpiece is a range of Asian specialties and dim sum treats. Both ranges are 100% Halal and crafted by our own team of expert butchers.
2016
MAXZI.ae opens. The retail and e-commerce arm of Indoguna Dubai LLC caters to the growing demand for natural food products amongst UAE consumers.
2017
Indoguna Dubai LLC becomes part of FOODSERVICE APME.
2018
MAXZI The Good Food Store opens in the Al Shafar Investment Building.
2018
Launch of YumBites brand, 100% Halal, best-in-class, convenience range of processed meat products.
2020
Launch of Arlene brand, an innovative range of 100% Halal plant-based ready meals and products, co-created by chefs and inspired by favorite meat dishes from around Asia and the Middle East.

We are part of

1 Company, 7 countries, 16 cities

FOODSERVICE APME is a premium food solutions provider, delivering high quality food and servicing client needs to impeccable standards. We are professionally and resourcefully equipped with food service expertise as well as a solid, synergized distribution network for providing world-class consultation, products and services, specially designed to make a significant impact on the business of food professionals.

Our People

Multinational and multicultural, our team at Indoguna Dubai is united by a passion for great food and great food service.

What's New

MAXZI The Good Food Shop

MAXZI The Good Food Shop is a One-Stop-Shop for UAE residents looking for chef-quality ingredients. The E-commerce arm, maxzi.ae, opened in 2016. It was so successful, the on-ground store and restaurant was opened in 2018 to provide a holistic and affordable quality food experience.

Both instore and online, MAXZI The Good Food Shop sells the same chef-quality gourmet food products such as meat, seafood, beverages, and grocery items. All items in the store can also be purchased online and delivered anywhere in the UAE with order fulfilment enabled by our digital integrated supply chain, and fleet of specialist refrigerated vehicles.

MAXZI.ae